2023-08-14
Over 36 Thousand Visitors Gathered in FHI 2023 at JIEXPO
Jakarta, 9 August 2023 – Food & Hotel Indonesia (FHI) 2023 exhibition was successfully held from 25–28 July 2023, occupying all Jakarta International Expo (JIEXPO) halls and atracting over 36 thousand visitors. Moreover, the exhibition was graced by more than 750 companies, consisting of more than 450 local/national and more than 300 International companies from 31 countries/regions, all of which are engaged in the industries of hospitality and food & beverages (F&B).
This exhibition was officially opened by the Minister of Tourism and Creative Economy, Dr. H. Sandiaga Salahuddin Uno, BBA., MBA. In his welcoming speech, Sandiaga mentioned that FHI 2023 was the biggest and the most anticipated hospitality and F&B trade exhibition in Southeast Asia.
“We appreciate the spirit of industry players who endeavor to turn the wheel of the economy, and through such event like FHI, to introduce Indonesia’s best products to other industry players and investors,” stated Sandiaga at FHI 2023 Opening Ceremony on Tuesday (25/07).
According to Sandiaga, FHI synergizes with the government and contributes to the hospitality and F&B industries while urging business players to keep innovating using Indonesia’s best materials.
On the same occasion, Director General for Agro Industry of the Ministry of Industry, Ir. Putu Juli Ardika, MA., also stated that the F&B industry was the main growth engine of Indonesia’s non-OG processing industry. In the first quarter of 2023, this industry grew by 5.35%, aligned with the national GDP of 5.03%.
He elaborated that the F&B industry brings a positive value to the trade balance, reaching USD 11.48 billion. The F&B industry is Indonesia’s third most lucrative investment, with an investment value of IDR 19.6 trillion and able to absorb 5.7 million workers.
“The F&B industry has multilayer effects, and in this regard, government policies have been made to increase competitiveness, expand market access, and mitigate any export challenge. The government’s support for International-scale events like FHI is to boost export from the demand side,” stated Putu.
Event Director of FHI 2023 Juanita Soerakoesoemah explained, that to support the growth of the F&B and hospitality industries in Indonesia, FHI promptly responded by presenting again the exhibition in 2023. “Start from this year, FHI is officially an annual event, which previously was held every two years (biennially). The presence of FHI every year will provide more access to expand businesses’ market and improve their competitiveness in the global market,” explained Juanita.
She further claimed that FHI’s success owed much to the business matches that sparked during the exhibition. In essence, this exhibition brought together the industry players and potential customers; thus, dialogues could take place and lead to business dealings facilitated by FHI’s Business Matching Programme, which is a platform where visitors and customers can have private business meetings with the exhibiting companies.“Throughout the exhibition, over 450 business matching have sparked from various aspects of the hospitality and F&B industries,” said Juanita.
Juanita added that to support business growth in these sectors, FHI 2023 presents various supporting events held together with association partners and industries’ professional communities. She explained that all visitors at FHI 2023 had the chance to learn directly from the experts and build connections with professionals.
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Featured Events at FHI 2023
During FHI 2023, association of Culinary Professionals (ACP) collaborated with Indonesia Pastry Alliance (IPA) to hold the 13th Salon Culinaire Competition, featured of 31 Competition classes, with 3 prestigious Competitions: Asia Pastry & Baking Challenge, The 7th Junior Asian Challenge, and Young Talent Escoffier Indonesia. This culinary Competition has atracted 689 talented individuals from 5 countries, including Malaysia, Taiwan, Korea, Vietnam, and Belgium. Additionally, participants from 16 cities across Indonesia showcased their culinary prowess and demonstrated the diverse flavors and techniques of Indonesian cuisine.
A distinguished panel of judges, consisting of 31 Worldchefs certified judges, 28 Indonesian culinary experts, and 23 rookie judges, had meticulously evaluated the competitors' creations and yielded 47 gold medallists, 110 silver, 202 bronze, and 239 Diploma Awards.
President of ACP Indonesia, Triloko Basanto, stated that the Competitions are expected to accommodate professionals and students in the culinary arts to hone their skills and improve their competence. “We will keep holding these Competitions to find talents in the culinary arts and improve the knowledge in this sector. A healthy enthusiasm for these Competitions is crucial to elevate to the next level in maximizing the skills and creativity of Indonesia’s chefs and culinary practitioners,” Rafael commented.
Besides Salon Culinaire, ACP also held another innovative Competition called WOK Competition, supported by Kikkoman Akufood Indonesia. Here, participants were given 7 minutes to be able to cook fried rice or wok-fried chicken according to their creations using Wok cooking utensils.
From the beverages industry, Indonesia Food & Beverage Executive association (IFBEC) successfully held Barnation, a bartender Competition sponsored by Nano Logistic and Jaddi Internasional. The Competition had a total prize of IDR 50 million and a scholarship.
Barnation’s category of Mix Master: A Challenge of Cocktail, yielded the first winner named Vikram from HWG. Meanwhile, the category of Shake It Up: A Batle of the Bartenders gave rise to Achmad Tajudin Hariri from The Zoetrope, Avenzel Hotel & Convention as the winner.
Furthermore, IFBEC also held F&B Innovation Awards, IFBEC Talk Show, and Craft to Beer Fest; the third is a networking session that presented two prominent local craft-beer producers from Bali: Stark Beer and Island of Imagination (IOI). These events were meant for beverage industry practitioners, vendors, and suppliers to share ideas and discuss the latest updates in their industry.
Coffee lovers had Indonesia Coffee Events (ICE), which has given rise to many talented baristas who won past events. The three best baristas were chosen in the category of Indonesia Coffee in Good Spirit (ICIGS), which was sponsored by Dripp Flavour; namely, they were Shayla Philipa, Muhammad Aga, and Mikael Jasin.
Indonesia Late Art Championship (ILAC) had three winners: Mathew Yanuar Perry, Irfan Fauzi Anwar, and Pujiyanto. Last but not least, Indonesia Coffee Roasting Championship (ICRC) gave way to champion baristas who were deemed by the juries to have the best coffee roasting skill, namely Taufan Mokoginta, Syahreza Eria, and Sulthan Farhan Infanro.
ISA successfully held the Best Sommelier Competition for the Jakarta and national levels. The Competition was overseen by experienced juries, such as Mathias Camilleri MS and Reeze Choi (3rd ASI Best Sommelier of the World). Jakarta Best Sommelier 2023 announced Nicolaus Situmorang as a winner, while I Putu Nova Oka from Potato Head Bali became the champion of Indonesia Best Sommelier 2023.
Besides the Competitions above, FHI 2023 had various other activities with expert spokespeople, such as the Gelato Workshop by Carpigiani with famous gelato chefs like Chef Louis Tanuhadi, Chef Alessandro Masia, and Chef James Neider. There was also the Wine Masterclass by ISA, which had the theme of “Cabernet from All Over the World” and “Sake Testing by Hakutsuru Sake Japan”.
FHI 2023 also presented high-quality seminars and workshops presented by experts and practitioners; among others was Coffee Talk by Dewan Kopi Indonesia (DEKOPI), which discussed sustainable coffee to improve coffee farmers’ welfare; Spirit of Indonesian Chocolate by IPA, to explore Indonesian chocolates; halal imported meats industry seminar by BULOG and Allana Group; halal products seminar by LPPOM MUI; BINUS Talk Show of “Coffeepreneurship & Education”; and many more. All mentioned activities can also be re-watched through FHI TV Programme on the YouTube channel: Food & Hospitality Series_ID.
Marketing Communication Manager of FHI 2023 Leonarita Hutama added that in line with this year’s theme of “Counteract the Environmental Impact through Sustainability Towards the Global Market”, FHI 2023 has been ready to be a catalyst in sustainability practices. “FHI 2023 had presented various brands that prioritize sustainability and offer environment-friendly products and services to inspire our customers to make more conscientious choices for a beter future,” said Leona
Thus, FHI facilitates seminars about sustainability with several partners, like Allas and Alner. They had brought a talk show on “How Reuse Facilitates in Food and Beverage Industry”, encouraging F&B business owners and customers to choose reusable packaging as a more sustainable solution. In addition, Indonesia Hotel General Manager association (IHGMA) with FHI also facilitated a discussion about sustainability in hospitality through a seminar of “Accelerate Sustainability in Hotel Operation”.
Upon the closing of the event, Red Bull Party Truck had a networking session, inviting renowned DJ Marlo to enliven the night. This networking event, which had been held since the first day of the exhibition, is a platform for professionals, exhibitors, customers, and business players to gather in a casual atmosphere to build up their business network.
Leona said that the presence of FHI 2023 to become an annual exhibition is part of PT Pamerindo Indonesia’s commitment to supporting the sustainable business growth of Indonesia’s hospitality and F&B sectors, especially considering that the company has been conducting FHI for over 29 years. “Pamerindo Indonesia’s endeavor to achieve sustainable growth in Indonesia’s hospitality and F&B industries shall be continued through the next exhibitions, namely Food, Hotel & Tourism Bali (FHTB), on 6–8 March 2024, at Bali Nusa Dua Convention Center (BNDCC); and also the return of the annual exhibition of FHI next year, on 23–26 July 2024, at JIEXPO,” she concluded. (*)
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Contact Person:
Leonarita Hutama
Marketing Communication Manager
PT Pamerindo Indonesia
leonarita@pamerindo.com
About PT Pamerindo Indonesia
PT Pamerindo Indonesia is the leading trade fair organiser in Indonesia, established with the sole purpose of organising specialised trade exhibitions for the Indonesian market. The company has grown considerably and now regularly organises over 20 trade exhibitions in the following sectors: Baby & Maternity, Beauty, Building & Construction, Electric & Power, Food & Hotel, Laboratory, Manufacturing, Mining, Plastics & Rubber, Oil & Gas sectors. Since its inception PT Pamerindo Indonesia has organised over 200 International trade exhibitions in Jakarta, Surabaya, and Bali.
PT Pamerindo Indonesia is part of Informa Markets, a division of Informa plc. Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio is comprised of more than 550 International B2B events and brands in markets including Healthcare & Pharmaceuticals, Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, among others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days a year. For more information, please visit www.pamerindo.com & www.informamarkets.com.
